Private Equity (PE) firms are buying marcomm companies — but what does that mean for your agency? In this episode, Tobinleff partner and former CPA with Ernst & Young, Chuck Gottschalk, explains what Private Equity is and how PE firms can get you a bigger payday for your business. Get answers to questions like:
- What is Private Equity (PE), and why would it be interested in purchasing marketing, advertising, digital, PR, and related communications agencies?
- What does PE look for in acquisitions, and what makes a marketing firm attractive?
- How does doing a deal with Private Equity increase what you’re likely to earn from a sale of your agency?
- What about the downsides?